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Getting started with Nextdoor for Local News in SND

Social News Desk supports two methods for onboarding your newsroom’s Nextdoor presence:

  • Option A: Let SND create your News Page for you

  • Option B: Bring an existing Nextdoor for News Page into SND

Option A: SND Creates Your Nextdoor for News Page

This is the default onboarding flow for newsrooms without an active Nextdoor News page. SND handles page creation and setup.

Designate a person in your newsroom to claim your page. Create a Nextdoor neighbor account (user account) with your work email address to manage your page. NOTE: You do not need to create your Local News Page in Nextdoor. SND will handle that during the onboarding process.

  • In SND, navigate to Account Settings → Social Accounts (Team Admin access required)
  • Click Add Social Account, choose Nextdoor, and select “News” as the Account Type

  • Fill in your main website URL, publication or station name, a descriptive text, and upload your logo

  • Authenticate Social News Desk to enable publishing to Nextdoor

  • On the Nextdoor News onboarding screen, click Add

  • Set up RSS feeds for automated publishing using Autopilot

Option B: Onboard an Existing Nextdoor for News Page

If your newsroom already has a Nextdoor News page that was created previously (e.g., during a pilot or directly via Nextdoor), follow this workflow to link it to SND.

  • Go to Account Settings → Social Accounts in SND

  • Click Add Social Account, select Nextdoor, and choose “News” as your account type

  • Important: Enter the Publication URL from your existing Nextdoor page's native listing—not the page’s Nextdoor URL. This ensures SND links to your pre-existing News Page correctly.

  • Complete the form with your station or publication name, description, and logo upload

  • Authenticate Social News Desk to grant publishing permissions

  • On the onboarding screen, click Add

  • Configure RSS feeds for automatic publishing via Autopilot