Volume: Number of posts published to Twitter over a given time period.
Retweets: A count of how many times the Tweet has been Retweeted. Please note: This does not include Quote Tweets (“Retweets with comment”).
Likes: A count of how many times the Tweet has been liked.
Impressions: A count of how many times the Tweet has been viewed (not unique by user). A view is counted if any part of the Tweet is visible on the screen.
Link Clicks: A count of the number of times a user clicks on a URL link or URL preview card in a Tweet.
User Profile Clicks: A count of the number of times a user clicks the following portions of a Tweet: display name, user name, profile picture.
Replies: A count of how many times the Tweet has been replied to.
Quotes: A count of how many times the Tweet has been Retweeted with a new comment (message). Please note: This does not include Retweets.
Video Views: A count of how many times the video included in the Tweet has been viewed. This is the number of video views aggregated across all Tweets in which the given video has been posted. That means that the metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets.
Video Views (25%, 50%, 75%, 100%): The number of users who played through to each quartile in a video. This reflects the number of quartile views across all Tweets in which the given video has been posted.
Volume: Number of posts published to Instagram over a given time period.
Newsin.bio Clicks: A count of the number of times someone has clicked on the associated story on the account's Newsin.bio page.
Engagement: Sum of likes, comments, and saves.
Reach: Total number of unique Instagram accounts that have seen the post at least once.
Impressions: Total number of times the Instagram post has been seen.
Comments: The number of comments on your Instagram post.
Saves: Total number of unique Instagram accounts that have saved the Instagram post.
Video Views: Total number of times the Instagram video has been seen. This does not include Reel Plays.
Reel Plays: Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays.
Likes: The number of likes on your post.
Volume: Number of posts published to Facebook over a given time period.
Simple Engagement/Post Actions: The sum of reactions, comments and shares.
Total Engagement: The sum of Simple Engagement and Post Clicks.
Engagement Rate: Simple Engagement divided by Reach, typically expressed as a percentage.
Reactions: Total post reactions, including like, love, wow, haha, sad, care and anger.
Comments: Total post comments, including replies to comments.
Shares: Total times the post was shared by users.
Post Clicks: The number of times people clicked on anywhere in your posts without generating a story.
Link Clicks: The total number of clicks on a link in your post.
Video Clicks: The total number of clicks on a video in your post.
Photo Clicks: The total number of clicks on a photo in your post.
Other Clicks: The total number of clicks elsewhere in your post, such as expanding post text or reading comments.
Reach: The number of people who saw any of your posts at least once. This metric is estimated by Facebook.
Organic Reach: Organic reach is the number of people who had an unpaid post from your Page enter their screen, including viral reach.
Paid Reach: The number of people who had a paid post from your Page enter their screen.
Viral Reach: The number of people who had any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Reach Fans: The number of fans of your Page who had posts from your Page appear on their screen.
Reach Non-Fans: The number of people who are not fans of your Page who had posts from your Page appear on their screen.
Impressions: The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.
Organic Impressions: The number of times your Page's posts entered a person's screen through unpaid distribution.
Paid Impressions: The number of times your Page's post entered a person's screen through paid distribution such as an ad.
Viral Impressions: The number of times your Page's post entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Negative Feedback: The number of times people took a negative action in your post (e.g. hid it).
Video Views (All): The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. This includes live views.
Video Views (Unique): The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Video Views (Autoplay): The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Video Views (Organic): The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Video Views (Paid): The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Video Views (10s): The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Video Views (30s): The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Video Views (60s): The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer. During a single instance of a video playing, we'll exclude any time spent replaying the video.
FB Reel Plays: The number of times your reel starts to play after an impression is already counted. This is defined as video sessions with 1ms or more of playback and excludes replays.
Reel Impressions: Total number of times the FB Reel has been seen.
Reel Avg Time Watched: The average time a FB Reel was played, including any time spent replaying the video during a single instance of a video playing.
Reel View Time: The total number of minutes your FB Reel was played. This includes any time spent replaying the video.
Likes: Shows the number of times people have applied a Like in response to your post.
Comments: Shows the number of comments made on your post.
Engagement: Shows the number of interactions plus the number of clicks and followers acquired, divided by the number of impressions.
Clicks: Shows the number of clicks on your content, company name, or logo by a (signed in) member. This doesn’t include interactions (shares, reactions, and comments).
Impressions: Shows the number of times each post is visible for at least 300 milliseconds with at least 50 percent in view on a (signed in) member’s device screen or browser window.
YouTube
Video Views: The number of times that a video was viewed. In a playlist report, the metric indicates the number of times that a video was viewed in the context of a playlist.
redViews: The number of times that a video was viewed by YouTube Premium (previously known as YouTube Red) members.
Comments: The number of times that users commented on a video.
Likes: The number of times that users indicated that they liked a video by giving it a positive rating.
Dislikes: The number of times that users indicated that they disliked a video by giving it a negative rating.
Videos added to Playlists: The number of times that videos were added to any YouTube playlists. The videos could have been added to the video owner's playlist or to other channels' playlists.
Videos removed from Playlists: The number of times that videos were removed from any YouTube playlists. The videos could have been removed from the video owner's playlist or from other channels' playlists.
Shares: The number of times that users shared a video through the Share button.
Estimated minutes watched: The number of minutes that users watched videos for the specified channel, content owner, video, or playlist.
Estimated minutes watched (Premium): The number of minutes that YouTube Premium (previously known as YouTube Red) members watched a video.
Average view duration: The average length, in seconds, of video playbacks. As of December 13, 2021, this metric excludes looping clips traffic. In a playlist report, the metric indicates the average length, in seconds, of video playbacks that occurred in the context of a playlist.
Average view percentage: The average percentage of a video watched during a video playback. As of December 13, 2021, this metric excludes looping clips traffic.
Annotation Click Thru Rate: The ratio of annotations that viewers clicked to the total number of clickable annotation impressions.
Annotation Close Rate: The ratio of annotations that viewers closed to the total number of annotation impressions.
Annotation Impressions: The total number of annotation impressions.
Annotation Clickable Impressions: The number of annotations that appeared and could be clicked.
Annotation Closable Impressions: The number of annotations that appeared and could be closed.
Annotation Clicks: The number of clicked annotations.
Annotations Closes: The number of closed annotations.
Card Impressions: The number of times cards were displayed. When the card panel is opened, a card impression is logged for each of the video's cards.
Card Click Rate: The click-through-rate for cards, which is calculated as the ratio of card clicks to card impressions.
Card Clicks: The number of times that cards were clicked.
Card Teaser Impressions: The number of times that card teasers were displayed. A video view can generate multiple teaser impressions.
Card Teaser Click Rate: The click-through-rate for card teasers, which is calculated as the ratio of clicks on card teasers to the total number of card teaser impressions.
Card Teaser Clicks: The number of clicks on card teasers. Card icon clicks are attributed to the last teaser displayed to the user.
Subscribers Gained: The number of times that users subscribed to a channel.
Subscribers Lost: The number of times that users unsubscribed from a channel.
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