About summary columns in Post Manager

The data points listed at the top of Post Manager are totaled across all networks. The summary columns represent data broken out per post. You can refer to this knowledgebase article for a full metrics glossary for Facebook, Instagram, X/Twitter, LinkedIn, YouTube and TikTok.

The following data points are rolled up into the summaries: 

Engagement

Facebook
- Simple Engagement (Reactions, Comments, Shares)

Instagram
- Engagement

X/Twitter
- Retweets, Likes

LinkedIn
- Likes, Comments

Threads

- Likes, Replies, Quotes, Repost

TikTok
- Likes, Comments, Shares

YouTube
- Comments, Likes, Dislikes, Subscribers Gained, Shares 

Clicks

Facebook
- Post Clicks

Instagram
- Newsin.bio Clicks

YouTube
- Annotation Clicks, Card Clicks, Card Teaser Clicks

LinkedIn
- Clicks

Threads

- Post Clicks

TikTok and X/Twitter
- N/A

Video Views

Facebook
- Video Views (All), Reel Plays

Instagram
- Video Views, Reel Plays

YouTube
- Video Views

TikTok
- Video Views

LinkedIn, Threads and X/Twitter
- N/A

Impressions

Facebook
- Impressions

Instagram
- Reach

LinkedIn
- Impressions

Threads

- Views

X/Twitter
- Impressions

YouTube and TikTok
- N/A