To help combat discrimination and abide by federal laws, Facebook requires special targeting for housing, employment and credit ads targeted to U.S. audiences. These ads are considered Special Ad Categories and have restricted targeting options in Ads Manager.
To use "Special Ad Category" in SND, select the checkbox under your ad objective that says, “I’m creating an ad in a Special Ad Category.” Then select either Housing, Employment or Credit from the dropdown menu.
Once selected, you will find the following audience options are different or unavailable for special categories:
- Locations: You can target your ads to people by geographic location (such as country, region, state, province, city or congressional district), but not by ZIP code. Specific locations you select will include a 15-mile radius around that targeted city, address or pin-drop. For example, if you want to reach people in the city of Seattle, your audience will also include people within a 15-mile radius of Seattle’s city center.
- Age: You can’t edit this option. Audiences must include ages 18 through 65+.
- Gender: You can’t edit this option. Audiences must include all genders.
- Detailed Targeting: Some demographic, behavior and interest options are unavailable. Excluding any detailed targeting selections is also unavailable.
Find more details here about what types of ads are part of each of the special categories.