How to Automate Media Posts
Social News Desk’s Media Publishing & Automation feature helps newsrooms move faster by eliminating manual steps in the publishing process. Automatically pull video and photo content directly from your CMS to your social channels - no uploads required.
What It Does
Media Publishing & Automation connects your mRSS feed (media RSS) to Social News Desk, allowing you to:
- Automatically publish content to social media via Autopilot
- Review incoming photos and videos in a Media Stream
- Manually edit, schedule, or post with one click
This is ideal for:
- Breaking news video
- Weather updates
- Promos and anchor teases
- Public safety video and footage
- City meetings or briefings
How to Automate Media Posts
1. Add Your mRSS Feed
If your CMS produces an mRSS feed containing video or image content:
- Go to your Dashboard
- Click Add to Dashboard > RSS Feeds
- Paste the URL of your mRSS feed
2. Link the Feed to a Social Account
- Open Planner for the social account you want to automate
- Click Add Website Feed, then select the mRSS feed you added
- Confirm that it’s pulling in the correct content
3. Set Up Autopilot
- From Planner, configure an Autopilot slot or block to pull from your media feed
- Choose frequency, post format, captions, and scheduling preferences
4. Done! Your Content Publishes Automatically
Once set up, Social News Desk will ingest new media from your CMS feed and publish it to your selected social profiles automatically—no uploads, downloads, or copy-paste needed.
Want More Control? Use a Media Stream
If you prefer to review or schedule posts yourself, you can display your mRSS feed as a Media Stream on your Dashboard. This gives your team a real-time visual queue of incoming media.
With a Media Stream, you can:
- Preview incoming videos and photos
- Edit or write your own captions
- Schedule for later or publish manually